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Brand Kashmir: Lavender, roses, deep red saffron, pashmina, tulips…
By Dr Mubeen Shah. Branding Kashmir is not about logos or slogans. It is about economic dignity, cultural preservation, and global positioning.
5 days ago4 min read


From saffron to cement: Kashmir's deadly wasteland
By Aditya Anurag Roy in Srinagar. Cement factories have turned the sublime saffron fields into a condemned wasteland.
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Feb 75 min read


The intoxicating scent that fills the room...
By Rao Farman Ali. As the sun sets over Pampore, casting long shadows across the patchy fields, Abdul Hamid Wani sits on his haunches, looking at the small, crimson pile in a wooden tray that represents a year of his life, his hope, and his struggle. It is a sight that brings to mind an old couplet, a nightingale's plea to a stone for a single blade of grass.
Dec 6, 202511 min read
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